upday Takes Sustainability to the Next Level

upday is a fast-growing media and technology company with a clear goal to contribute to a better informed and trusted world. With over 28 nationalities, the team is as diverse as their products and content. And always on the pulse of time.

As part of its own sustainability efforts, the company works with Planetly to gain transparency on its CO2 emissions and identify effective measures to reduce them in the long term.

Media & Tech
Berlin, Germany
Carbon Footprint:
1271 t CO2e
1269 t
Carbon Offset
Offset Projects
Analysis Period
About upday

Background & Objectives

upday is part of Axel Springer SE, whose commitment to sustainability dates back to the 1990s. In 2019, sustainability was established as an official corporate value. This provides the framework for responsible and sustainable action - from protecting the environment to human rights along the value chain to protecting diversity. From analogue print products to digital platforms.

With a new chapter, Axel Springer launched a far-reaching strategy process in 2020 to anchor sustainability even more firmly in the company. A detailed insight into Axel Springer's commitment to sustainability is provided by the Axel Springer Sustainability Portal and the GRI Sustainability Report 2020. The company wants to make an effective contribution to a generationally just world.

Together with Planetly, upday has developed an ambitious and targeted climate strategy to move towards net-zero.

“We at upday are happy to make a first, symbolic contribution to sustainability through our cooperation with Planetly. A small step that will hopefully encourage many of our users, colleagues and partners to join in. As a news platform, we are not only aware of the responsibility to distribute relevant and trustworthy content on a daily basis, but we also want to do so in a sustainable and CO2 neutral way."


upday's Carbon Footprint

To calculate the carbon footprint, we took a closer look at all relevant activities across upday's business. This includes not only direct and energy-related emissions (Scope 1 & 2), but also indirect emissions that occur outside the company (Scope 3).

The different types of emissions are calculated in CO2 equivalents (or short: CO2e) to make them comparable. Adding up all emissions, upday had a footprint of 1,271 t CO2e in 2020.

Analysis Results

upday's largest emitters are found in purchasing. This includes services and external servers, but also consumer goods used by the company. Office and building emissions make up the second largest part of the footprint, followed by emissions from the software use of their customers. Emissions caused by employees, such as commuting and home office, are comparatively low.

1,271 t CO2e
total carbon emissions
761.7 t CO2e
Purchased goods and services
341.6 t CO2e
Customer emissions
94.4 t CO2e
Building emissions

upday is Committed to Reduce its own Environmental Impact

upday is aware that it still has a long way to go before it is significantly closer to its goal of becoming a net-zero company.

Axel Springer SE has already taken some important steps on this journey. The company more than doubled its share of green electricity in 2020 compared to the previous year.

Axel Springer SE has also established a Sustainability Community and a company-wide network of Sustainability Ambassadors. In addition, various working groups are working on tapping the company's greatest potential for reducing emissions, including in the area of digital emissions.

Recently, Axel Springer has committed to a net-zero path as defined by the Science Based Targets initiative (STBi): By 2045, all of the group’s avoidable emissions will be reduced by 90 percent. As a medium-term measure, Axel Springer will reduce its absolute CO2 emissions by 3 to 4 percent annually over the next ten years.In addition, Axel Springer is committed to be carbon neutral and offset all irreducible emissions starting in the fiscal year 2024.

CLimate action

upday Offsets Emissions from 2020

Offsetting is a relevant stepping-stone to have an immediate impact on unavoidable emissions. upday therefore decided to offset the company’s carbon footprint from 2020 by supporting three climate projects in Zimbabwe, Nepal and India.

Clean Water

1 / 3


2 / 3

Solar Water Heater

3 / 3