Global Savings Group is Continental Europe's leading shopping rewards company that helps consumers make smarter shopping decisions. Their vision is to create rewarding moments for consumers and empower them to make the best shopping decisions in a smart, fair, and enjoyable way.
As part of its own sustainability efforts, the company works with Planetly to gain transparency about its carbon emissions and to identify effective action to reduce them over time.
With the increasing number of consumers, brands, and investors that are looking at the future and their purchases, partnerships and investments with a much greener focus, GSG has recognised the importance that their company not only has to reflect this movement, but that they also want to be a pioneer.
With sustainability being at the core of Global Savings Group’s business model, the next logical step for the company was to also create carbon transparency about its own operations.
They therefore partnered with Planetly to measure the company’s carbon footprint, develop effective reduction strategies and compensate for emissions that cannot yet be avoided.
To calculate the carbon footprint, we took a closer look at all relevant activities across Global Savings Group’s operations. This includes not only direct and energy-related emissions (Scope 1 & 2) but also indirect emissions caused by purchased goods and services and other emissions that occur outside the organisation (Scope 3).
The various types of emissions are calculated in CO2 equivalents (short: CO2e) to make them addable and comparable. Adding up all emissions, Global Savings Group had a footprint of 1,784 t CO2e in 2020.
Global Savings Group’s biggest emission drivers are external service providers the company uses, including operations, freelancers, IT and financial services. Other contributing emission drivers that are significant stem from heating, employee commute and home office.
Whereas GSG’s current focus mainly lies on offsetting, the next years will be all about implementing significant reduction measures.
So far, they have created an ESG Project Group that will focus on that topic for the next year. This initiative includes plans such as building up an ESG infrastructure and implementing actions across departments, switching to green electricity providers for their offices, and supporting smaller green initiatives.
In the future, Global Savings Group plans to implement a green travel and company car policy, and to integrate more environmentally friendly aspects into their offered products and general operations. In addition, they aim to encourage and raise awareness among their employees to focus more on sustainability.
Offsetting is a relevant stepping-stone to have an immediate impact on unavoidable emissions. Global Savings Group therefore decided to offset the company’s carbon footprint from 2020 by supporting three climate projects (in India, The Netherlands, and the USA).
The first project, a small-scale Wind Energy Project in India, contributes to low-cost and clean energy by generating an average of 15,000 MWh per year of energy through wind power and feeding it into the Indian national grid. By not relying on fossil fuels for energy production, 14,000 tonnes of carbon dioxide are being prevented from entering into the atmosphere each year.
In the second project, biogas plants promote economic growth by extending farmers' activities from rearing and cultivation to energy production. New economic opportunities are thus created within the agricultural sector in a sustainable manner. The project also collects biomass waste and crop residues from various farms in the region and feeds them into biogas plants to capture the emitted methane gas and produce biogas. The gas is used to generate electricity, which is fed into the local power grid, while the substrate can be further processed into fertiliser.
With the final project, a Hudson Farm Forestry Project in the USA, 4,000 tonnes of CO2e are sequestered each year by the project’s plants and trees. Thanks to advanced forest management practices, this number is higher relative to baseline forest management. The roots of the tree and plants also protect the local freshwater systems from soil erosion and regulate the water table, ensuring a high-quality water supply.