Planetly Turns Digital Insurer FRIDAY Into a Climate Action Pioneer

FRIDAY is one of the fastest growing digital insurers in Europe. With a pay-per-kilometre tariff, FRIDAY ensures that customers who drive less also pay less; with FRIDAY ECO, the company offers car insurance where customers can compensate for the kilometres driven. 
Together with Planetly, FRIDAY has now analysed its total carbon emissions since the company was founded and offset them through high-quality climate action projects.

Berlin, Germany
Berlin, Paris, Warsaw, Luxembourg
3537 t
Carbon Offset
Offset Projects
Analysis Period
About friday

Background & Objectives

FRIDAY was founded in 2017 with the support of the Swiss Baloise Group by an experienced team of insurance experts and digital pioneers. Since then, FRIDAY has been improving the insurance experience with modern technology and digital innovation. For their car insurance, FRIDAY customers only pay for the kilometres they actually drive. They can compensate for carbon emissions and always enjoy a fully digital experience.    

FRIDAY is convinced that the insurance industry can play an important role in the fight against climate change - also by actively shaping consumer behaviour. This is precisely why FRIDAY made sustainability a central part of its customer promise.

To live up to that promise, FRIDAY wants to lead by example. FRIDAY is already one of the first car insurance companies to offer customers the opportunity to offset their carbon emissions per kilometre driven. But the company didn’t stop there: In a joint project with Planetly, FRIDAY now holistically manages its carbon footprint to reduce emissions in its own business operations.

“Social responsibility is important to FRIDAY. Together with Planetly we are actively engaged in driving climate action.”


FRIDAY's Carbon Footprint

FRIDAY's footprint is the sum of all greenhouse gases emitted into the atmosphere by all company activities. In FRIDAY's case, these emissions are mainly caused by office operations, employee commuting and business travel, as well as services and amenities used by the company.

Although FRIDAY does not have direct control over all emissions, the company's carbon footprint takes into account not only direct and energy-related emissions (Scope 1 and Scope 2), but also the emissions generated in the value chain by service providers and purchased products and services (Scope 3).

Analysis Results

FRIDAY’s carbon footprint in 2020 was 1157 t CO2e. The biggest share came from purchased goods and services the company uses. Building emissions make up the second largest share of the footprint, mainly driven by heating-based emissions. Emissions from employee commuting, working from home and business travel came up to 103 t CO2e.

Based on FRIDAY's carbon footprint in 2019 (1,000 t CO2e), we have extrapolated the result for the number of employees to the two further years since the company was founded, arriving at a rounded total value of 2,300 t CO2e for FRIDAY’s footprint (2017-2019). Including emissions from 2020, FRIDAY’s current lifetime footprint is 3475 t CO2e.

1,157 t CO2e
total carbon emissions (2020)
901.4 t CO2e
Procurement emissions
150.9 t CO2e
Building emissions
103 t CO2e
Employee emissions

In the Future, FRIDAY Intends to Further Reduce Its Emissions

In order to reduce its carbon footprint, FRIDAY already switched its Berlin office to green electricity and is planning to implement further levers for carbon reduction.

In order to reduce the commuting of employees between home and office, FRIDAY has a generous home office policy, allowing all employees to flexibly decide whether they want to work from home or the office. For the office route, FRIDAY also offers its employees a monthly pass for Berlin's public transport system.     

Since a large part of its own is generated by purchased services, FRIDAY will also work more closely with its service providers in this area to evaluate which carbon reduction measures are basically possible. FRIDAY already works to make food and drinks for the offices more environmentally friendly by working with sustainable and regional providers. In new tenders, FRIDAY will make the carbon balance of the service providers the tender criteria.

CLimate action

FRIDAY Has Offset All Carbon Emissions From the Foundation of the Company to Date

Everyone should take responsibility for their carbon footprint - including companies. This is why FRIDAY has decided to offset all its carbon emissions since the company was founded. Thus, FRIDAY takes a true pioneering role in climate action. At the same time, FRIDAY is committed to the United Nations' Sustainable Development Goals (SDGs) and has therefore selected offsetting projects with multiple social benefits for the project regions. With its compensation portfolio FRIDAY supports, among other things, the reduction of poverty through sustainable economic development, gender equality and the improvement of hygiene and health at the project location. FRIDAY's carbon offset portfolio demonstrably supports SDGs 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 12, 13, 15 and 17. Planetly is proud to provide FRIDAY with these high quality offset projects. FRIDAY's climate action portfolio includes projects in Kenya, Rwanda, India, Peru and China.

In Kenya, efficient cooking stoves prevent the local rainforest from being cut down as fuel. In Rwanda, FRIDAY supports access to clean drinking water by building and maintaining wells. In addition to the climate action effect, both projects have far-reaching social co-benefits - from the improvement of local hygiene and health conditions to the promotion of greater equality between women and men, both projects ensure sustainable development. In India, FRIDAY has selected a wind power project, making a contribution to the energy turnaround - a point that is also very close to FRIDAY's heart as a technology start-up. They also support a solar water heater project in India that provides a reliable supply of hot water at a reasonable cost.

By supporting a REDD+ rainforest protection project in Peru, FRIDAY helps to conserve 182,000 hectares of one of the most threatened ecosystems in the tropics, the Peruvian Amazon, through forest management and community programmes. Last but not least, the Sichuan Household Biogas Program is a Program of Activities (PoA) that provides biogas digesters and cookstoves to low income households in Sichuan Province, China.

Efficient Cookstoves

1 / 6

Clean Water

2 / 6

Wind Energy

3 / 6

Solar Heater

4 / 6

REDD+ Rainforest

5 / 6


6 / 6