SoundCloud is a next-generation music entertainment company that is powering an ecosystem of artists, listeners, and curators on the pulse of what's new, now and next in culture.
Creating positive change for SoundCloud communities is core to the company's mission and is reflected in its commitment to climate action - shaping a future for the global community that is safer and more sustainable.
A long-term commitment to carbon neutrality that is sustainable and transformational in the ways we use energy is the foundation for reaching a goal of zero emissions. SoundCloud is taking an important first step in this effort by investing in carbon offsets to both compensate for the company's emissions that lie in the past, setting the company on track to a carbon neutral future.
Founded in 2007, SoundCloud is an artist-first platform, empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 250 million tracks from 30 million creators heard in 190 countries, the future of music is SoundCloud.
SoundCloud has partnered with Planetly to assess its climate impact and identify carbon reduction and offset solutions that will help reduce carbon emissions over time.
For calculating SoundCloud’s carbon footprint, we looked at all corporate activities across the four offices located in Berlin, London, New York and Los Angeles.
All relevant scope 1 and 2 activities as well as scope 3 categories have been considered, including consumption of energy, air conditioning liquid, waste, water in the office building, employee commuting and business trips, equipment (capital goods) and consumables. We also looked at emissions from external service providers, cloud-based servers, the usage of SoundCloud’s website and streaming by the customers, events and postage.
SoundClouds works with several external service providers, including marketing agencies, legal and consulting services, human resource support and IT services. The emissions of those contracted companies make up the largest share of SoundCloud’s carbon footprint. Office and building emissions, such as electricity, heating and cooling in their four offices, are the second largest emission source for SoundCloud. Emissions also occur from employee activities such as commuting to the office and working from home but especially from business travel flights in 2019.
SoundCloud is committed to reduce and avoid emissions wherever possible. Together with Planetly, the company will now continuously work on effective reduction strategies.
SoundCloud already decided to implement reduction efforts like the broad use of green electricity and supplier engagement for purchased services.
The company will also review its procurement policy as scope 3 emissions such as external services account for the majority of the company's footprint. SoundCloud considers switching to carbon neutral servers and, moving forward, will find partners and service providers who also consciously track and reduce their emissions.
Working with Planetly, SoundCloud offset a part of their 2019 corporate carbon footprint, also including the emissions of the majority of their service providers, by investing in high-impact climate projects in Peru, the Democratic Republic of the Congo (DRC) and India.
In Peru, SoundCloud supports a project that works to protect 182,000 hectares of Andean rainforest, one of the most threatened ecosystems in the tropical Amazon. The project also introduced livelihood improvement measures for the local community: families have access to training in organic farming, Fairtrade certification, and the market economy.
The second project protects 300,000 hectares of bonobo and forest elephant habitat in the Congo Basin. The project itself features agroforestry nurseries and also supports local tribe communities who have lived in the Congo for hundreds of years. These tribes play hand-made drums.
In India, SoundCloud supports the feeding of additional renewable energy to the electricity grids across India which is crucial to mitigate energy related emissions and reduce air pollution emitted by fossil fuel power plants.
All three projects are certified by the highest standards, including the Gold Standard and the Voluntary Carbon Standard (VCS).