Outfittery is the European market leader for online personal shopping and has already dressed over 1 million customers in 9 different countries. All customers receive a personalised selection of clothes from Outfittery's stylists, which are conveniently sent to their homes for them to try on.
Outfittery has partnered with Planetly to understand its carbon footprint and identify key levers to reduce CO2 emissions in the long term.
Fashion is one of the industries with the largest carbon footprint, so Outfittery wants to help develop a more sustainable future for fashion.
In doing so, they want to help their customers make their wardrobes more sustainable - thanks to their advice and long-term customer relationships, they also have the opportunity to do so.
Planetly further supports Outfittery in creating transparency about its own company emissions and in developing effective strategies to reduce them.
To calculate the carbon footprint, we took a closer look at all relevant activities across Outfittery's operations. This includes not only direct and energy-related emissions (Scope 1 & 2), but also indirect emissions that occur outside the company (Scope 3).
The different types of emissions are calculated in CO2 equivalents (short: CO2e) to make them addable and comparable. Adding up all emissions, Outfittery had a footprint of 7.902 t CO2e in 2020.
The largest emitters at Outfittery come from the supply chain and production (4230 t CO2e). External services, mostly from freelancers, marketing and financial services, also account for a large share of emissions (2672 t CO2e).
Outfittery is committed to reducing and avoiding emissions wherever possible. Together with Planetly, the company will now continuously work on effective reduction strategies.
Outfittery has already decided to implement reduction measures such as the widespread use of green electricity and switching to greener service providers. Furthermore, the company has also minimised its emissions related to employee commuting and business travel by choosing greener modes of transport and avoiding flights where possible.
In the future, Outfittery plans to expand its range of both sustainable and second-hand products. They also plan to optimise their transport and production routes, and switch to reusable shipping boxes.
Offsetting is an important step to have an immediate impact on unavoidable emissions. Outfittery has therefore decided to offset the company's 2020 carbon footprint by supporting three certified carbon offset projects in Turkey, Indonesia and Zimbabwe.
The first project aims to harness Turkey's hydropower potential to meet growing demand for electricity while reducing environmental impact. The second project, the REDD+ Borneo Rainforest Protection Project in Indonesia, protects 64,500 hectares of carbon-rich peat swamp forests with high biodiversity in the lowlands of Borneo from conversion into palm oil plantations. It also supports local communities through training in sustainable agriculture, biodiversity and wildlife habitat. The clean drinking water project in Zimbabwe has so far provided 11870 people with access to safe water, delivered over 32 million litres of clean, safe water per year and saved around 10000 t CO2e in emissions annually.