Market Research With Appinio Becomes Carbon Neutral

Appinio is a global market research company that conducts target-group specific research within minutes.

Appinio is working together with Planetly to build resilience for the future and become a carbon neutral company. Planetly supports Appinio in assessing its company-wide carbon footprint to jointly develop measures for the reduction of carbon emissions.

Market Research
Hamburg, Germany
Carbon Footprint:
59 t
65 t
Carbon Offset
Offset Project
Analysis Period
About appinio

Background & Objectives

Appinio is a market research company founded in 2014 and based in Hamburg. The company aims to democratise market research through its online platform which enables anyone to conduct real-time market research with its panel across 50 markets.

The connection between sustainability and market research may not be obvious at first glance - but taking a closer look it becomes much clearer. By asking the individual target group, market research makes change and innovation in companies easier and more efficient. Integrating target groups into development processes not only saves time and money but also minimises error rates that often lead to important resources being wasted.

As the fastest solution for market research, Appinio helps thousands of companies worldwide to make decisions in a customer-centric and thus more sustainable way.

The next step is to make Appinio carbon neutral, as founder Jonathan Kurfess is convinced that carbon neutrality should become the new standard.

“Market research is not packaged in plastic and delivered to the client, but we are aware that our daily business does have a carbon footprint that should be zero in the end. That's why we are happy to have found a partner in Planetly that supports us both in measuring and in developing and implementing measures to reduce CO2.”


Appinio's Carbon Footprint

Appinio's carbon footprint includes direct and energy-related emissions (Scope 1 and 2) as well as emissions caused by service providers that the company uses (Scope 3).
Appinio’s carbon emissions come from heating consumption in the office, office equipment, business travel, employee commute and external services. Adding up all emissions, Appinio has a footprint of 58.5 t CO2e.

Analysis Results

The biggest share of Appinio's carbon footprint comes from external services used by the company. These include consulting services and translation service providers, but also external software and services, for example for ads via Facebook and other platforms. Office operations and equipment make up the second largest part of the footprint, followed by emissions from staff commuting and business travel. For the carbon compensation, Appinio rounded up the calculated footprint to 65 t CO2e.

59 t CO2e
total carbon emissions
27 t CO2e
21 t CO2e
Office equipment
& operations
9.5 t CO2e
Business travel, home office & employee commute

Appinio Wants to Reduce & Avoid Emissions

To reduce CO2 emissions, Appinio has already switched to green electricity in its own office. All employees also receive a ticket for local public transport. For business trips, Appinio prefers to travel by train whenever possible.

Since early 2020, Appinio has also been a partner of the Eden Reforestation Projects. The company plants trees for every market research project conducted with Appinio. Appinio users can redeem their coins won in surveys to plant trees. So far, 51,350 trees have been planted this way (last update: 17 March 2020).

To further reduce emissions in the future, Appinio will develop a reduction strategy together with Planetly, continuously measure its carbon footprint and plant more trees with the help of its users.

CLimate action

Appinio Offset Its Carbon Footprint for 2019

Palm oil is a product that is unfortunately common in our everyday consumption. Even though awareness of this is growing among the population, it is still an issue that affects many of us. This is one of the reasons why Appinio has chosen the REDD+ Borneo Rainforest Project.

REDD+ Rainforest
Protection Project

1 / 1

With this project, Appinio is supporting the protection of 64,500 hectares of high biodiversity peat swamp forests from conversion into palm oil plantations, while at the same time training local communities in sustainable agriculture.
The project is certified by the highest standards and contributes to the achievement of all 17 United Nations Sustainable Development Goals.